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#MemeML: Language Diversity Has Never Been So Much Fun!

For the second year in a row, International Mother Language Day (Feb 21) is preceded by a week-long meme campaign that challenges commonly held expectations of minority languages.

Led by co-organizers Rising Voices, the Living Tongues Institute, First Peoples’ Cultural Council, Indigenous Tweets, Endangered Languages Project, and the Digital Language Diversity Project, the 2018 Meme Challenge brings together individual language advocates and organizations from around the world to highlight the cause of language diversity online, with a humorous twist. Last year’s edition led to the translation of the Meme Challenge website into 34 languages, including Yorùbá, and the creation of memes in languages like Asturian, Inuktitut and Bengali, to name just three.

As a collective that is deeply committed to supporting diverse language use online, the YorubaName team invites you to add your voice to this meme challenge. The only requirements are an Internet connection and a good sense of humor! You can find user-friendly meme templates on websites such as MemeGen and Memegenerator (need more tips? Head over here.)

This is a unique opportunity to collaborate on a global level and share your love of language with the world. The celebration will culminate on February 21st, with International Mother Language Day, a special day that recognizes the importance of each language and sheds light on speaker communities that are too often forgotten or denigrated in official discourse.

February 21st also marks Speak Yoruba Day! What started as a campaign to pressure Twitter into offering a Yoruba interface, has taken a life of its own and become a yearly social media event during which participants post in Yorùbá, share each other’s posts and generally delight in the Yorùbá language. No matter your language level or confidence in writing it, you are welcome to the party :). This year, we are also inviting people who speak every other Nigerian language to join in with their own language as well. The International Mother Tongue Day is set aside by UNESCO to help call attention to language diversity around the world.

Look out for #MemeML on Instagram, Twitter, or Facebook and fill our timelines with all the beautiful languages you speak! See you on the web!

YorubaName Now Has Audio!

I am excited to announce to you today that we have launched a crucial part of the YorubaName vision: audio.

One of the crucial elements planned for this dictionary since its inception has been a voice element. The project itself was conceived in part because of the problem of pronouncing Yorùbá names illustrated in this video of David Oyèlọ́wọ̀ on Jimmy Fallon’s show, a problem believed to be caused only by the absence of a place online where Yorùbá speakers, learners, and foreigners interested in the culture, can go to hear how names are pronounced.

The problem has finally been solved. We have incorporated an audio element into the dictionary. You can now click on the audio icon beside a name and hear how it is pronounced.

Try it out by searching for a name entry you’d like to hear pronounced!

 

A little word on the voice element

As I wrote in a blog post in April 2015, the biggest obstacle to achieving appropriate auto-pronounce was technology. There was no available computer voice in Yorùbá (and as far as we were concerned it had not been created before). So we had a choice of employing one person to pronounce all the names in the dictionary (a very tedious and expensive choice indeed), or creating – through speech synthesis – the technology that can do it automatically for every new addition. The latter option required only the knowledge of the tools necessary, and far less funding than having to bring someone to pronounce each entry in the dictionary.

We didn’t like that limitation and we committed to breaking it. We wanted to create an automatic Yorùbá voice for the dictionary. We also wanted to work towards interesting speech synthesis applications that can enhance African languages in technology.

Read: “What We Are Building Next” on Medium

We achieved the technical breakthrough as far back as 2015, as you would read in the blog post, but never had the funds to get complete the cycle. Hence, earlier this year, we proposed a crowdfunding on indiegogo effort to raise appropriate funds to complete the work.

We raised $1,672.

Through these funds and the generous time of volunteers, the work has now been completed. We no longer need to get one person to record all the names. The software will pronounce as many new names as are added to the dictionary from now on, whether they be 10,000 names or more.

I wrote the phonological rules for the application and provided the voice you now hear. Turning the language rules into software was done by Adédayọ̀ Olúòkun. Getting the work incorporated into the dictionary in a final deployment was done by Dadépọ̀ Adérẹ̀mí. We intend to add a female voice and improve on the output as time goes on.

Through this technology, we have solved one problem and enhanced this dictionary experience. But there are many more ways in which ideas of this nature can (and will) change the world by enhancing the African language experience in technology and on the internet. We hope to be a part of that future.

Hear the names

We hope you enjoy using the dictionary to hear the names pronounced, learning the names of your friends, and becoming more fluent in Yorùbá. Please let us know what you think, especially if some of the names do not render the way you expect them to. We assume that there will be a few glitches here and there and we look forward to fixing them.

Mother Language Day to Be Celebrated with Yorùbá Memes

Every year since 2014, 21st February has marked #TweetYorùbá day, an online campaign running concurrently with UNESCO’s International Mother Language Day, in which we flood our social media streams with posts in Yorùbá and bring attention to issues of language diversity online and offline.

This year, we start the fun early with a very exciting concept: an international meme campaign in languages such as Bambara, Swahili, Galo, Bininj Kunwok, Euskara, Pular and more, all under one hashtag: #MemeML.

Spanish meme “when you only speak one language…”

A fun way to celebrate linguistic diversity

Co-organized by Rising Voices and the Living Tongues Institute, First Peoples’ Cultural Council, Indigenous Tweets, Endangered Languages Project, First Languages Australia, and the Digital Language Diversity Project, the project is a fantastic opportunity to connect with other groups around the world who are working towards advancing their own languages, whether it be in the form of revitalisation efforts or a struggle for greater recognition in the public sphere. The official website’s introductory message has already been translated into 23 languages including Pular, Bambara and Afrikaans, and speakers of other languages are warmly invited to join in.

In previous editions of International Mother Language Day, online activities focused primarily on using Twitter as a way to promote endangered, minority, indigenous, and heritage languages. But this year is a bit different, as Eddie Avila, director of Rising Voices, explains:

We are hoping to make it a month-long activity culminating on February 21. We chose to try something different this year, and thought memes might be a fun and more creative way to encourage and celebrate linguistic diversity on the internet. 

With just 17 days to go, #MemeML needs all hands on deck to make this month-long event a true representation of language diversity and language activism online. Participants are already flooding in from all corners of the globe and together, we can make a point of adding our voices to showcase important aspects of Yorùbá culture as well as the need to preserve the language.

Add your creative voice!

At YorubaName, we were instantly taken with the idea and we’d love for Yorùbá memes to be a part of the global #MemeML. Here is how you can help:

1. Draw attention to Meme ML by sharing social media posts and inviting others to participate.

2. Create a meme and share it on all your social media platforms with the hashtags: #MemeML and #Yorùbá or #Yoruba. Feel free to tag all your friends as well, since fun is known to be contagious! You can also share your creations on this Facebook group: https://www.facebook.com/groups/mememl

3. Translate this page into Yorùbá and send your translation to project@yorubaname.com

[French] Billet invité: Les noms claniques des Ṣabẹ́ du Bénin

Ṣàbẹ́ est une localité située dans le département des Collines au Bénin, et dont la population est linguistiquement et culturellement rattachée à l’aire Yorùbá. La plupart des clans Ṣàbẹ́ attribuent des noms individuels à leurs enfants, et il existe une kyrielle de noms aussi bien pour les garçons que pour les filles.

Ces noms claniques correspondent souvent au rang de naissance de l’enfant mais il convient de préciser qu’ils sont différents des noms de rang de naissance. Ce sont deux types de noms biens distincts: les noms dits “de rang de naissance” sont empruntés aux Bàátọ̀nú avec lesquels les Ṣàbẹ́ partagent des relations de parenté à plaisanterie (gonẹ̀cí). En revanche, les noms claniques permettent dans la plupart des cas d’identifier à la fois l’appartenance à un clan, le sexe et le rang de naissance.

Clan Ajàsọ̀

Les enfants de ce clan reçoivent les noms suivants :

Rang de naissance

1er né

2nd

3ème

Garçons

Mọ̀sìà

Agé

Sọ̀gbà

Filles

Agbàkẹ̀n

Tilé

Clan Akọ

Rang de naissance

1er né

2nd

3ème

4ème

Garçons

Agbàcí

Olóní

Gbẹ̀dó

Kòcòní

Filles

Wẹ̀sẹ̀ú

Òòpó

Àgàá

Clan Akútúànbẹ

Rang de naissance

1er né

2nd

Garçons

Ajéè

Ọlọ́ta

Filles

Ọjá

Ijègbé

Clan Amùcù

Ce clan est aussi connu sous le nom de Ońlẹ̀. C’est un clan princier tout comme les Ọ̀tọ́lá (voir ci-dessous). Les enfants de ce clan reçoivent des noms tels que :

Rang de naissance

1er né

2nd

3ème

4ème

Garçons

Yáì

Càfàà

Adìmí

Ajẹn-ẹn

Filles

Yẹ́bà Bèjì

Clan Eegú

Ce clan voue un culte à la divinité eegú d’où il tire sa dénomination. Les descendants de ce clan reçoivent des noms claniques sans distinction de sexe ni de rang de naissance.

  • Eegújọbí  “nous sommes tous descendants de la divinité eegú.”
  • Jẹ̀níhẹn   “Jẹ̀ a une lignée”
  • Eegúlétí  “La divinité eegú m’a exaucé”
  • Jẹ̀gbèmí  “Jẹ̀ m’a soutenu”

Les noms préfixés par Eegú-, ‘ọjẹ̀-, indiquent que les porteurs sont descendants de ce clan.

Clan Ọgá

Les noms claniques du clan Ọgá ne font pas référence au rang de naissance mais sont différenciés selon le sexe.

Garçons

  • Ayédìtẹ̀n   “le monde est devenu de l’histoire”
  • Ayédìlú     “le monde est devenu un village”
  • Ayélàùn     “le monde fait peur”
  • Ayélòmí     “le monde me dégoûte”
  • Kúbíyà       “la mort engendre la peine”
  • Ayédẹgẹ́     “le monde est fragile”

Filles

  • Ilétíkú         “c’est de notre entourage que provient notre mort”
  • Inọ́nihan     “le ventre est insondable”
  • Kámia         “soyons prudents”
  • Lèéminọ̀      “qui peut lire dans la pensée d’autrui ?”
  • Kámáhòtẹ́n  “ne pensons pas à toutes les peines de la vie”

Clan Ọ̀tàà

Rang de naissance

1er

1er

1er

1er

1er

1er

2nd

3ème

4ème

Garçons

Oluku

Apàdó

Apàkí

Ayédọ̀n

Abúmọ̀

Jọ̀mọ́

Sẹ̀ndà

Dàkpánọ̀

Àjẹ̀nẹ̀

Filles

Ejò

Sùú

Dòganí

Nanọ

Cánọ̀

Remarquons que dans ce clan, plusieurs noms individuels sont réservés au premier enfant de la famille, qu’il soit une fille ou un garçon.

Clan Ọtọ́lá

C’est un clan princier dont les enfants reçoivent les noms suivants :

Rang de naissance

1er

2nd

Garçons

Yabi

Afùdá

Filles

Yẹ́bà

Clan Jàbàtá

Rang de naissance

1er

1er

1er

2nd

3ème

Garçons

Awéè

Sámọ̀

Ajàmọ̀sì

Filles

Ọlájọ́

Ọgẹ̀dú

Edìíbì

Sùnmọ̀ní

Ẹgbẹ̀á

Clan Jàlúmọ̀

Rang de naissance

1er

1er

2nd

3ème

Garçons

Akíyọ̀

Ọ̀fẹn

Ẹtká

Filles

Obò

Àndó

Òlé

Clan Sẹ̀ngà

Garçons

  • Premier né: Sẹwọ́ “vomir”, Ògídí, Àsùní “un enfant Dieu donné”
  • Second: Dẹ̀nọ̀

Filles

  • Première: Idóó “le fait d’endeuiller”
  • Seconde: Onẹ̀dọ̀n “l’homme est agréable”, Onídọ̀n “aujourd’hui est meilleur”
  • Troisième: Olúpé  “nous sommes tous présents”

Clan Sọ̀lọ́

Rang de naissance

1er

1er

2nd

2nd

Garçons

Cànbí

Sìnẹ̀bú

Ajàbà

Ogíní

Filles

Sọ̀lọ́

Bọ́nẹ


Profil du contributeur

Le Dr. Moufoutaou ADJERAN est Maître-Assistant des Universités en sociolinguistique à l’Université d’Abomey-Calavi (Bénin). Il est également membre du Laboratoire de Sociolinguistique et d’Etudes en Yoruba et membre du Réseau Francophone de Sociolinguistique.

Guest post: clan names of the Ṣabẹ́ (Republic of Benin)

Ṣàbẹ́ is a locality of the Collines region in the Republic of Benin, whose inhabitants are linguistically and culturally part of Yorubaland. In most Ṣàbẹ́ clans, personal clan names are assigned to the children and there is a host of such names for both girls and boys.

These clan names are often related to the order of birth but one must bear in mind that they are different from another set of names especially dedicated to the child’s position in the family. Clan names and birth rank names are indeed two different things: the birth rank names used by the Ṣàbẹ́ were borrowed from the Bàátọ̀nú with whom the Ṣàbẹ́ are linked by a kinship-based joking relationship (gonẹ̀cí). In contrast, clan names will in most cases simultaneously identify a person’s clan affiliation, their sex and their birth rank.

Ajàsọ̀ clan

Children of this clan are given names such as:

Order of birth

1st born

2nd

3rd

Male

Mọ̀sìà

Agé

Sọ̀gbà

Female

Agbàkẹ̀n

Tilé

Akọ clan

Order of birth

1st born

2nd

3rd

4th

Male

Agbàcí

Olóní

Gbẹ̀dó

Kòcòní

Female

Wẹ̀sẹ̀ú

Òòpó

Àgàá

Akútúànbẹ clan

Order of birth

1st born

2nd

Male

Ajéè

Ọlọ́ta

Female

Ọjá

Ijègbé

Amùcù clan

This clan is also known as Ońlẹ̀. It is a princely clan like the Ọ̀tọ́lá clan (see below). Children born to this clan bear names such as:

Order of birth

1st born

2nd

3rd

4th

Male

Yáì

Càfàà

Adìmí

Ajẹn-ẹn

Female

Yẹ́bà Bèjì

Eegú clan

This clan worships a deity called eegú, hence its name. Descendants of this clan are given the same clan names irrespective of sex or order of birth.

  • Eegújọbí  “we are all descendants of eegú”
  • Jẹ̀níhẹn   “Jẹ̀ has a lineage”
  • Eegúlétí  “Eegú has granted my wish”
  • Jẹ̀gbèmí  “Jẹ̀ supported me”

Names bearing the prefixes Eegú- or Jẹ̀- indicate that their bearers are members of this clan.

Ọgá clan

Ọgá clan names do not refer to the order of birth but they do provide a differentiation based on the child’s sex.

Male

  • Ayédìtẹ̀n   “the world has become history”
  • Ayédìlú     “the world has become a village”
  • Ayélàùn     “the world is scary”
  • Ayélòmí     “the world disgusts me”
  • Kúbíyà       “death causes sorrow”
  • Ayédẹgẹ́     “the world is fragile”

Female

  • Ilétíkú         “it is from our surroundings that death arises”
  • Inọ́nihan     “the belly is inscrutable”
  • Kámia         “let’s be cautious”
  • Lèéminọ̀      “who can read someone else’s thoughts?”
  • Kámáhòtẹ́n  “let’s not think about all of life’s sorrows”

Ọ̀tàà clan

Order of birth

1st

1st

1st

1st

1st

1st

2nd

3rd

4t

Male

Oluku

Apàdó

Apàkí

Ayédọ̀n

Abúmọ̀

Jọ̀mọ́

Sẹ̀ndà

Dàkpánọ̀

Àjẹ̀nẹ̀

Female

Ejò

Sùú

Dòganí

Nanọ

Cánọ̀

It is worth pointing out that in this clan, several personal names are specifically meant for the first born child of a given family, whether they be a boy or a girl.

Ọtọ́lá clan

It is a princely clan whose children bear the following names:

Order of birth

1st born

2nd

Male

Yabi

Afùdá

Female

Yẹ́bà

Jàbàtá clan

Order of birth

1st

1st

1st

2nd

3rd

Male

Awéè

Sámọ̀

Ajàmọ̀sì

Female

Ọlájọ́

Ọgẹ̀dú

Edìíbì

Sùnmọ̀ní

Ẹgbẹ̀á

Jàlúmọ̀ clan

Order of birth

1st

1st

2nd

3rd

Male

Akíyọ̀

Ọ̀fẹn

Ẹtká

Female

Obò

Àndó

Òlé

Sẹ̀ngà clan

Male

  • First born: Sẹwọ́ “to vomit”, Ògídí, Àsùní “a God-given child”
  • Second born: Dẹ̀nọ̀

Female

  • First born: Idóó “bereavement”
  • Second born: Onẹ̀dọ̀n “man is pleasant”, Onídọ̀n “today is better”
  • Third born: Olúpé  “we are all here”

Sọ̀lọ́ clan

Order of birth

1st

1st

2nd

2nd

Male

Cànbí

Sìnẹ̀bú

Ajàbà

Ogíní

Female

Sọ̀lọ́

Bọ́nẹ


Contributor’s profile

Dr. Moufoutaou ADJERAN is a sociolinguistics lecturer at Abomey-Calavi University (Republic of Benin). He is also a member of the Sociolinguistics and Yoruba Studies research centre and of the Francophone Sociolinguistics Network.

The original post was published in French on YorubaName.com. Translation into English by Laila Le Guen.

From the Community: Names Explained by Their Bearers

What is the story of your name? The answer to this question is always deeply personal, touching on family history.

We asked community members to email or tweet an interesting story about their name, with no format restriction. Though the contest launched about a month ago was titled ‘My Name, My Story’, upon reading the pieces, it becomes clear that it would have been more aptly dubbed ‘My name, Our Story’, so deeply embedded they are in a larger context.

Two of the winners have already received their prizes, a YorubaName.com T-shirt…and sent back photographic evidence !

Below are excerpts from the winning entries.

Stephen Adewale Oluwarotimi Ajayi

my name my story contest - stephen ajayi

My names are Stephen Adewale Oluwarotimi Ajayi.

From the moment I could read and write my mother never missed the opportunity to tell me how special I was to her. She had gotten married at a young age (as they all did back then) but was unable to bear a child for my father in the first 6 years. She was getting pregnant though, just wasn’t able to carry to term.
In the 7th year of her marriage I came. Oh yeah, my father came from a line of Adeyemi’s, which means ‘the crown befits me’ so he instantly named me Stephen, which according to my findings means ‘crown’ and then he added Adewale, which means ‘the crown has come home’.
The 6 years drought my mother had, had taken her through a deep journey in seeking her spiritual self and when she ‘took-in’, carried to term and had me (a bouncing baby boy) she immaculately named me Oluwarotimi, which means ‘the Lord stayed with me’. This is a compound name, so to speak, the second part being ‘Rotimi’ (I find this name so soothing), which means ‘Stay with me’. This I did till she left us to the Lord.

Olanrewaju

my name my story contest - olanrewaju 1

My name is Olanrewaju. Olanrewaju means ‘honour is continuing’ or ‘honour is moving forward’. (…) At birth and naming, it was glaring that honours continued coming to my father and the entire family  as a whole.

My father was a palm wine tapper, he became the head of the tappers (in Agbado/Agidingbi, present Ogun state, Nigeria) in the late 1930s. He left wine tapping/selling to become a stationery and book seller in Jankara market, Lagos state. This business grew from kiosk trade to shop and later departmental store in the late 50s. All this while, only female children were born, with only a male out of the eight.

In the wake of Nigeria’s independence in 1960, my father came home to the village (Iludun-Oro, Kwara State) to give his house a modern architectural facelift. Three years after independence, on August 1st, 1963, I was born, the much awaited male child had come!

Abiodun Temitope Ayotunde Omowon Idowu

Abi’s parents, living in London at the time, had one child before they were advised that, due to medical issues, another pregnancy would pose a severe risk to her mother’s life.

Eight years later, while curled up in the arms of my father in bed at night, my mother had a dream where she saw her father-in-law, dressed as a woman in high fashion and with an ample bosom and he called her name and told her that he was returning to her and that she was three months pregnant and that he would return as a girl, fair of skin and dark of eyes and though men would find her appealing, she would struggle to pick one as a mate.

My mother woke up and while she was struggling with how to tell my startled father who was wondering why she was shaky, the phone rang and my father was informed that his father had passed at midnight. My mother then told my father her dream after he had calmed down and he went and got a pregnancy test kit. It was positive.

As my parents made plans to come for the funeral, my mother convinced my dad to make the move permanent as she was terrified that she would be made to abort her baby. Father agreed and they came home finally and three months and three weeks later I was born in Lagos, premature but strong and healthy and I was immediately named Omowon (a child is rare).

I now have two other siblings. My eyes are dark and a bit fair of skin and though I have been engaged four times, I am yet to pick a mate.

[Abi hasn’t claimed her gift yet, which is why we couldn’t feature her photo on the blog post.]

Although the contest has now ended, we have not stopped receiving emails. Do you have any peculiar story about your name? Send them to us at project@yorubaname.com. We’d love to read (and possibly share) them. We are not definitely promising you a t-shirt for your efforts but you can never know…

Benin Travel Report #2: Bright Yellow Wave in Cotonou

I always find it very telling to hear about other people’s experiences of space, especially when they are travelling in a place where they can’t rely on the cues they are used to. Someone like me, who was used to maps and street names and generally to written signs indicating the location of things in the city, navigating Bangkok was a huge adjustment because I initially had no clue how to read Thai, nor did I know that most people in Thailand don’t orient themselves using maps.

Since then, I’ve noticed how what we pick out in our visual environment is trained by our interests but also by experiences such as getting lost in Bangkok and working out strategies for that not to happen too often.

Painting behind Fondation Zinsou, Cotonou

Painting behind Fondation Zinsou, Cotonou

More than any landmark, this is what struck me the most on my first few days in Cotonou: the yellow wave of motorcycle taxis, the yellow of MTN-sponsored shops and ads, just yellow everywhere. In Cotonou, you hardly see any buses, minibuses, or any form of public transport other than shared green and yellow taxis. What you see a lot of, on the other hand, are motorcycle taxis donning the yellow sleeveless shirt indicating their registration number with the city council. Each city enforces their own regulations regarding this form of public transport and they have colour codes – blue in Porto Novo, green in Ouidah, purple and yellow in Bohicon – but nowhere is it as massively visible as in Cotonou, where competition for passengers is stiff.

Another observation that took a while longer to register but is no less impressive, is the contrast between the languages you hear on the streets and the signs and various written material present in the city. I can’t tell Fon from Gun or Minna but I definitely hear some French seamlessly woven into speech here and there, a bit of Nago (a dialect of Yorùbá) on a lucky day, and the occasional exchange in Nigerian Pidgin English. In all these daily conversations, French isn’t the most used language, unless a foreigner is involved.

But if you were to block your ears for a while and look only at the signs, you would be forgiven for quoting French, not Fon, as the city’s main lingua franca. I mentioned the wide dominance of French in the publishing sector, but it goes way beyond this aspect. Billboards, electoral campaign posters, shop signs, booklets about how to be a good wife: all these are in French, entirely. Of course, the language of instruction in Benin is French, and international brands probably produce advertising concepts that are only regionally localised, but what of local shopkeepers? Simply put, they learnt to write in French and wouldn’t think of using their own languages in writing, provided they knew how to.

In Porto Novo, I had a nice chat with a lady called Raoulat who owns a kitchenware store. We spoke for a few minutes in French, then in Yorùbá, and she helped me find my way to the Jardin des Plantes (botanical garden). She seemed so concerned about my well-being that I decided to send her a reassuring text once I got to my destination. A few minutes later, she called me back…to say she supposed I got there safely, but she was sorry she couldn’t read her mother tongue, Yorùbá. I was embarrassed not to have thought of that beforehand, and remembered how my own grandparents, who were native Breton speakers, never learnt to read or write it, but were literate in French, a language they had to acquire the hard way at school.

I started looking out for bilingual signs or at least traces of the languages I heard spoken in Benin. Porto Novo was different from Cotonou in this regard: Nigerian movies in Yorùbá are quite popular there, and there are entire shops full of DVDs with covers in Yorùbá or a mix of Yorùbá and English. The botanical garden, though currently in an alarming state of neglect, has multilingual labels indicating the plant species in Latin, Fon, Yoruba and French:

Multilingual board at the botanical garden, Porto Novo.

Multilingual board at the botanical garden, Porto Novo.

Guedevy Hotel in Abomey is famous for its wall decorations depicting the symbols of successive Danxome kings, but something else altogether caught my attention: a bilingual Fon / French reception sign! Granted, the font for ‘Agbaji’ is somewhat smaller than the French but still…

Bilingual reception sign at Guedevy Hotel, Abomey. Agbaji / Reception

Bilingual reception sign at Guedevy Hotel, Abomey. Agbaji / Reception

So the trip continues!


Did you miss part 1? Head over here to read about Benin’s multilingual youth.

Benin Travel Report #1 : Language Obsession

After a little over three weeks in the country of Benin, I decided it was time to share some of my obsessive thoughts on language, literature and…just generally people I talk to on a daily basis.

JPN

Jardin des Plantes, Porto Novo

Never multilingual enough

Most Beninois I’ve met are fluent in at least 3 languages – usually including Fon and French, but combinations vary – while some are able to communicate in an impressive number of languages spoken in the region. Multilingualism is definitely the norm and younger generations are now going one step further to embrace English and Mandarin Chinese as foreign languages.

And it’s not just talk: parents are ready to spend their hard-earned CFA Francs on sending their children to Ghana during the school holidays for them to improve their English in a conducive learning environment. There are summer language schools popping up on every block, bilingual English/French schools, and kids randomly greeting me in English on the street. From what I’ve been able to observe in Cotonou, learning English is very popular as the language is seen as a key to unlock study and job opportunities around the world.

Another upcoming trend is the study of Mandarin Chinese, both at university and at language centers such as the Confucius Institute. There is a lot of interest in Mandarin from young people who are looking to bag scholarships to China but are also keenly aware of the rise of Chinese businesses on the continent, and investing in the language as a way of keeping ahead in a competitive job market.

My impression is that young people’s attitude towards foreign language learning is positive, since these popular languages are meant to increase their chances of achieving a desirable lifestyle, but also incredibly confident and driven. While practically every single person I’ve told that I am learning Yorùbá has asked me if I found it difficult and seemed a bit incredulous, I don’t hear language learners saying English or Chinese are a big challenge to them. They just go for it!

On the situation of indigenous languages

When I look back at the past 3 weeks I’ve spent here, meeting quite a few professionals and academics involved in language-related fields such as linguistics, language instruction, indigenous language promotion, it is striking to realise that for the most part, they are forced to either create their own learning materials at great expense to themselves and/or their institutions, or rely on books imported from Nigeria. Based on my contacts’ assessment and my own short experience in the country, publishing in indigenous languages in Benin is virtually non-existent.

However, Yorùbá language and literature are taught at undergraduate levels at Université Abomey-Calavi and the numbers are very encouraging: every year, over 400 linguistics major are enrolled in the Yorùbá elective at various levels. Some of them may even be poets in the making for all we know! With enough support from teachers and publishing industry players, literature from Benin could in future become a better reflection of the linguistic landscape of the country. Already, Dr Adjẹran has a poetry collection in Yorùbá coming out very soon and his colleague at Université Abomey-Calavi, Pr Ige Mamoud, is working on a monolingual Yorùbá dictionary as well as Yorùbá learning materials for Benin.

That’s not all there is to Benin…

I’ve been dwelling mostly on Yorùbá language and literature in this first report because this is where my current interests lie but from my wanderings in the streets of Cotonou, Porto Novo and Ouidah, I took away some other peculiar stories and observations.

For instance, did you know that TVs are absolutely everywhere, even the smallest neighbourhood kiosk, but almost nobody here watches Benin TV channels? Or that motorcycle taxis wear different uniform colours depending on the city where they operate?

I will talk about this in my next post, coming up later in the week. But for now, back to work.

What Google Tells Us About Interest In Yoruba And Yoruba Names

Google Trends is a tool that can be used to find out how often a particular term is searched for on Google, across various regions of the world, and in various languages. So, sometime last week, I decided to take it for a spin: I wanted to to have a feel of the search activities related to Yoruba language and specifically to “Yoruba names”.

Knowing that there are over 30 million Yoruba speakers in Nigeria, and that it is also spoken in parts of Togo, Republic of Benin, Brazil and Ghana, I was curious to see how these numbers of speakers reflect in search activities on Google. In this post, I will share with you some of the insights that were gleaned…yeah, thanks to Google.

Trends for search terms related to ‘Yoruba’

The strategy was not to only explore search activity for the specific search query “Yoruba Names” but also to take a look at the activity around related search-terms. To answer the question “What are the other common terms people search for, that relate to Yoruba names?”, I also took some general search terms into consideration, like the various exonyms and forms used to describe Yoruba language.

Google Trends also displays the search activities for terms that relate to the search term being explored, which makes it easier to have a more accurate feel of the other interest of the personae behind the searches.

Starting with the general term ‘Yoruba’, what are the search activities over time? Google Trends helps us answer this question, as seen in the graph below:

google-trends_yoruba

A search term makes it into this graph if the number of times it is searched for is 10% (or more) of the total number of search terms in a particular region. Looking at the graph above, we can see that the search frequency was mostly flat or slightly decreasing from 2005 to about 2011 from whence there has been a steady increase.

We may ask ourselves what could have been responsible for this change in trends? Increase in population? Increase in access to the Internet?

Regional data

Google Trends not only allows you to see the search volume trends over time, it can also display the breakdown of the search activities by country so as to determine which regions of the world contributed the most to the search term.

google-trends_regrional_interest

Not surprisingly, Nigeria tops the list, followed by Benin, Cuba, St. Helena, Côte d’Ivoire, Venezuela, Ghana, Panama, Bolivia and South Africa. This is an interesting piece of information to know, especially when building a service around the Yoruba language.

Related searches

Next, I explored the related searches that might help uncover orthogonal interests to the main search term. The data for this is presented below:

Related search terms to “Yoruba”

google-trends_related_searches

As shown in the table above, Movies, Language and Religion are the most searched for terms related to “Yoruba”.

The next step was an analysis of the search activity for the particular phrase “Yoruba Names”. For this phrase, I included the singular form “Yoruba Name” also. Here are the results:

google-trends_yoruba_names

The graph also shows there is an upward trend in search activities for “Yoruba Name/Names”.

Looking at how this is distributed over regions, we see;

google-trends_yoruba_names_regional_interest

Again, as expected, Nigeria is at the top, followed by the UK and the United States, countries which happen to be home to a lot of Nigerian expats/diasporas. Does having a high search activity for “Yoruba Name” from the these places mean that a lot of the Nigerian expats are still very much interested in giving their kids Yoruba names? It is possible, and even likely. It is also possible that some of the searches are as a result of academic or personal research endeavours.

Going another step ahead to examine the search activities of terms related to “Yoruba Name/Names” we see:

google-trends_yoruba_names_related_searches

Most of the search activities around Yoruba names seem to be for finding names for newborn babies. It is also worth noting that searches looking for female names seem to be more frequent than searches for male names. It would be interesting to know if there is any conclusion to be drawn from this.

Exonyms or alternative names for ‘Yoruba’

I went on to look up the search activities around the different exonyms, the Yoruba language has. Being a language that is not only spoken in Nigeria but also in other countries in West Africa and the Caribbean, and having thus come in contact with other language groups, there are quite a number of forms by which the language is referred to.

The different forms I searched for acitivity on was: Yáríbà, Yórúbáwá, Nàgó Ànàgó, Lùkúmì, and Akú. And out of all these terms, the only one that has enough search traffic to make it into Google trends is Lukumi (apart from Nago and Anago which apparently means something else in Poland and Japan respectively)

The data for Lukumi showed that most of its search activity is from the United states and that searches are mostly related to religion, which can be explained by the fact that Lukumi is not only a dialect of Yoruba language spoken by the Afro-Cuban ethnic group of Yoruba ancestry, it is also the official language of the Santería religion.

Comparison to other languages

Finally, I decided to find out how the search activities for Yoruba compares to other languages of the world. The result of this follows:

Yoruba vs English
google-trends_yoruba_english

Yoruba vs French
google-trends_yoruba_vs_french

Yoruba vs Chinese
google-trends_yoruba-vs-chinese

It is clear that English, French and Chinese dwarf the Yoruba language in terms of search activity on Google, which was to expected, taking into consideration the history and the population size behind these other languages.

But what about languages with a number of speakers comparable to that of Yoruba?

Yoruba (spoken by approximately 30 million people) vs Dutch (spoken mostly in the Netherlands, a country of 16.8 million (2013))
google_trends_yoruba-vs-dutch

Yoruba vs Norwegian (spoken in Norway a population of mostly 5.084 million (2013) people)
google-trends_yoruba-vs-norwegian

Yoruba vs Xhosa (spoken by approximately 7.6 million people in South Africa)
google-trends_yoruba-vs-xhosa

I guess we can then conclude that in order to have a greater search activity around a language, the size of the speaking population is not the determining factor, but what matters is rather how much that language is being used on the Internet.

Conclusions

Search activities around “Yoruba” either as a language or an ethnic group is showing a growing trend, although it can be argued, it should be doing better based on the number of speakers.

It can also be seen that most people searching for “Yoruba names” might be doing so to find names for their kids: perhaps the Yoruba name project should take this into the product development cycle and work on features that target parents and help them find names for their children?

We can also have a sense of the world regions where interest in Yoruba is highest.

Google Trends will continue to be part of the tools we use to gauge the trends around the Yoruba language and how it affects the Yoruba Name project. Feel free to play around with the tools yourself at www.google.com/trends, and if you stumble on any data you find interesting, do drop us a comment, we would be interested to know about it.

My Inspiration to Volunteer

Working with a purpose allows for a fulfilling and effective outcome, and because I believe part of my calling is to educate and equip individuals into being global citizens, serving as a volunteer for the Yoruba Names Dictionary Project presents a platform where I am able to influence a diverse population towards the significance of conserving one another’s cultures.

Living in the United States, I come across a lot of my peers that are progressively losing touch with their roots, specifically with demonstrating proficiency in using their native language/dialect either because their families do not expose them to it at home, or they feel as though they are never going to need it in their future careers. Receiving this kind of negative feedback from those who are supposed to carry on the legacy of these cultures demonstrates why the need to preserve the language is inevitably necessary. Being a Yoruba millennial myself, what better way to aid in the rescue than to join the efforts of this project through preserving and educating society on the sophisticated meanings and pronunciations of Yoruba names.

On the day I first learned about the Yoruba Names Dictionary Project, I was surfing the web and going through various materials on African languages. I then stumbled upon a YouTube video in which Mr. Tubosun was being interviewed on his objectives behind this project. I was certainly captivated as it was the first time I had heard of something of its kind; hence, my inspiration and motivation to join the team.Alumni Photo (Kehinde Ligali)

My role in this project is to expand its awareness to a larger population by carrying out tasks through our social media platforms. We aim for people in all parts of the globe to become aware of our work in order to engage with us in meaningful ways. Our current focus is gathering as many Yoruba names as we can come across, interpret them, and create pronunciations for them.

As the Yoruba language is just a starting point, I believe that this project will eventually present everyone on the continent (and elsewhere) with the luxury of being able to access names in all less commonly spoken languages with a view to ultimately help in individual worldwide efforts to conserve our various (linguistic and cultural) heritages.

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Kehinde Ligali is a senior at Indiana University, Bloomington (Class of 2016)